Personal Branding Services
from Green Apple Marketing

Positioning You for a Changing World

We’ve spent the last 20 years building brands for the Fortune 500, high growth businesses and promising start-ups. Today, as “downsizing” and “rightsizing” are common words in our business vocabulary, there is one brand that is emerging as the most critical of all.

Your Brand.

Executives, Entrepreneurs, Consultants, Small Business Owners:

What is your personal brand?

Does it position you for:

•
 a new job?
•
 winning new business in a tough environment?
•
 social and business networking in the digital world?

We’re building personal brands for people who are:

•
 in career transition and want to reinvent themselves.
•
 need a presence for networking and new business on the Internet and in social media.
•
 want to increase their profile within their company or industry.
•
 starting a business or launching a new venture or product.
•
 looking for investors.

You are what you communicate. In today’s highly visual and digital world, your image is more important than ever. Let us work with you to craft a brand that represents you at your best and celebrates your unique qualities and achievements. Let us build your personal brand to help you stand out and break through with a distinct identity and finely tuned messaging that position you for your next opportunity.

Branding that is Accessible and Affordable

Our personal branding services are tailored to meet the individual needs of entrepreneurs, consultants, executives and small business owners. After you complete the personal brand assessment, you will have an interview with one of our brand stylists. Based on your needs and budget, we will recommend the services that make the most sense for you.

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Getting Started

Personal Brand Assessment

Start with self-discovery by taking our carefully crafted questionnaire to help us, help you. We've handpicked specific questions to extract the most important data about your background, your goals and everything in between. The questionnaire and assessment is a complimentary service and is completed with a review between you and one of our personal brand stylists.

No fee


Messaging

We develop your “elevator pitch” which is your core positioning. This is what clearly articulates who you are and what you do and why you’re the best. We include a tagline and three key messages, and a review and edit of your resume.

$2,000.00

We’ll create your Power Page, a one-page PDF brochure written and designed that is print-ready and can be easily emailed.

$2,000.00

PR Starter Kit

A seasoned PR pro works with you to create your PR starter kit, beginning with an assessment of what you want to achieve and any previous PR experiences or successes that can be used to build a solid PR foundation for you.

•
 PR Audit
•
 One press release
•
 One pitch letter
•
 One bio
•
 10 media to target
•
 Five Leads for Speaker Opportunities

$2,500.00

 

Identity

We’ll create 5 classic typographic logos for you to choose from that represent your brand values and brand style.

$2,000.00

Once your logo is finalized, we’ll apply it to a business card, e-stationery, e-signature, and PowerPoint design template.

$1,000.00

We’ll create a basic web site with 4-5 content areas and one level deep.

$3,500.00

 

Social Media

What does your brand communicate online? We’ll do an assessment to find out what your current digital profile is. Then, we’ll make recommendations depending on your goals. We can help you get a blog going, write online profiles for sites like Facebook and LinkedIn profiles, and reposition your website with refreshed design and editorial.

Initial online assessment

No Fee

Linked In and Facebook profiles
We’ll write both Facebook and Linked In profiles for you, after you fill out our profile questionnaire.

$500.00

Web site refresh
We can rewrite, refresh and redesign your web presence. We’ll provide a quote based on your existing web site.

Blog set up and editorial
We’ll help you set up your blog and help you write your first three posts.

$750.00

Online surveys
Need to use an online survey? We can help you set up an account and develop a survey for you.

$1,500.00 (for 10-15 question survey)

All design and editorial services include two rounds of revisions on each deliverable. After that, revisions will be billed at $100 per hour.

 

Momentum

Keep the momentum going with these additional services:

After our clients work with us to build their personal brands, many of them want to keep the momentum going and work with us on other projects.

Marketing Coaching
Is there a specific marketing goal or challenge that you are working on? You can be coached by one of our Brand Stylists or Green Apple’s founder and Chief Idea Farmer, Carey Earle.

Editorial Services
Would you like to have a wordsmith who understands your new brand ready to help you? Our copywriters can work with you to craft ongoing marketing, business and PR communications.

Design Services
Do you want to continue to build your brand with professional design services that are affordable? Our design team can work with you on print and interactive design projects of every size.

Media Coaching
Are you preparing for an important speech, presentation or media interview? Green Apple partners with top media coaches in New York that can make sure that you deliver your message with the most impact.

Portraiture services
Do you have an outdated photo that doesn’t represent you well? We have professional portraiture photographers in New York and New England that can capture the essence of your new brand with a digital image that you can use in all of your communication.

 

© 2009 Green Apple Marketing, Inc. • Contact us at carey@greenapplemarketing.com